A while ago I confidently wrote a piece about the six essential social media platforms you shouldn’t ignore. As you’ve probably guessed from the title here, I’m now updating that count. The social media landscape doesn’t sit still for long, and...
Few topics in modern public life are more contested, or more important, than the relationship between social media platforms and free speech. The conversation has been running hot since Elon Musk acquired Twitter in 2022 and rebranded it as X. Several years on, the...
The immigration debate in the UK is one of the most heavily distorted conversations in public life. Sensationalist headlines, inflammatory social media posts, and selectively framed statistics dominate how most of us encounter the subject. The actual facts, the kind...
Watch any controversial topic unfold online and the same pattern keeps playing out. Within minutes, sides have been chosen. Within an hour, those sides have hardened. Within a day, anyone trying to suggest a more nuanced view is being attacked from both directions....
Some things are believed because they are true. Other things are believed because they have been said a lot. The trouble is that, in the modern information landscape, those two categories are getting harder and harder to tell apart. We absorb claims that have been...
The social media landscape is more fragmented than it has ever been. The single dominant platform is gone, the audiences have splintered, and the algorithms keep moving. For anyone trying to build a brand, run a business, or grow a community, the question isn’t...
